• Tap Water in Your Bottles

  • Are You Paying Bottled Water Prices for Municipal Tap Water?  
  • Are You Drinking Water that Tastes Good but is Still Filled with Unhealthy Contaminants?
  • Do You Know that Some Water Pitcher Filters and Water Bottle Filters, Brita included, only Change the Taste but Do Not Remove the Harmful Chemicals?

  • Can you tell the difference between tap water and filtered water...water that has fluoride, chlorine and other contaminants removed through a purification and filtration process? Would you be surprised to learn that in side-by-side taste tests, most people preferred the taste of tap water to bottled water, even though tap water includes chlorine and a wide range of other contaminants?  The fact is, the largest bottled water companies use water from the same source as tap water, and until recently, they have tried to hide it from you.  

    The world’s largest bottled water brand, Aquafina, has been challenged by Corporate Accountability International, and it is now changing its label to address claims of misleading marketing practices.  The “P.W.S.” that has been on Aquafina’s label will now be spelled out as “Public Water Source,” which means it comes from the same supply as your tap water...tap water that has chlorine, fluoride and other contaminants that affect your water’s taste and safety.  And it is not just Aquafina; many bottled water companies fill their water bottles with unfiltered, fluoride and contaminant containing water.

    WalMart was recently criticized for drawing its bottled water from the Sacramento Municipal Water Supply.  This was especially upsetting to California citizens who are being asked to reduce their water use during a difficult drought.  The bottom line is, our drinking water is a complicated issue that includes a wide range of considerations and questions that you should be asking:

    1. what is the source of my bottled water...is it a public water supply?
    2. is my bottled water being filtered and/or purified?
    3. does my tap water contain fluoride?
    4. does my tap water contain unsafe contaminants?
    5. why does my water taste like chlorine?
    6. why does the fluoride in my water matter; why is fluoride in my water at all?
    7. why should I filter my tap water?
    8. is there a difference between a pitcher with a filter and a bottle with a filter?
    9. does Brita eliminate fluoride?
    10. does Brita eliminate harmful contaminants?
    11. is Brita only a solution for chlorine, taste and odor?
    12. is Brita healthier than tap water?

    These are all questions you should be asking about your tap water AND your bottled water.  

    “Read the label carefully. If it is packaged as "purified" or "drinking water," chances are it came from a municipal water supply, and unless the water has been “substantially” altered, it must state on the label that the water comes from a municipal source.

    Often images on the label show mountains, snow or other bodies of water. For example, the label design on Aquafina (from Pepsi) gives me the feeling of mountains and snow; implying that Aquafina may be from a mountain spring, rather than bottled at Pepsi plants using processed municipal water. Coke’s Dasani, also one of the leading bottled water brands is processed municipal water with added minerals. Many gallon jug waters are also from municipal sources.”

    Phil Lempert, TODAY Show, Food Editor

    On the other hand, consumers have a simple and easy choice to filter and remove chlorine, heavy metals, prescription drugs, hormones, pesticides, etc. from their tap water.  Filtered tap water, particularly when filtered through a Clearly Filtered Pitcher or a Clearly Filtered Bottle, is the highest quality water you can drink, using the highest quality water filtration technology available today.  Clearly Filtered not only changes the taste - often referred to as chlorine, taste and odor (CTO) - but it also removes the elements that contribute to the bad taste and odor - others reduce, Clearly Filtered removes (up to 99.9%).  

    Clearly Filtered Pitchers, as well as Clearly Filtered Bottles, don’t just reduce and/or mask the unhealthy contaminants and additives from tap water - additives that include chlorine and fluoride - Clearly Filtered Pitchers and Clearly Filtered Bottles actually remove these harmful elements.  Imagine a water filter that effectively removes chlorine, pesticides, fluoride, pharmaceutical drugs, hormones, arsenic, lead, and much more.  Imagine a water filter that doesn’t just reduce but rather eliminates.  Clearly Filtered Water is the safest, cleanest, purest, best tasting water on the market, and it is as simple as using a Clearly Filtered Pitcher or a Clearly Filtered Bottle.
Posted by Larry Andreini
  • Is Fluoride in Your Drinking Water Good?

    Watch as Dr. Paul Connett debunks the entire municipal water Fluoride argument.

    This video is so powerful we just had to share it.

    “Fluoride is…

    -Dr. Paul Connett


    Click for Link to Video:



    Addressing the Dallas, TX city council, Dr. Connett goes on to share his opinion about fluoride citing sources from his book The Case Against Fluoride (Amazon). Basing his insights in traditional medial & scientific study, Dr. Connett is vocal about his concern about the involuntary ingestion of this controversial item.


    Dr. Connett’s argument begins with:


    “Fluoride is… Unusual, Unethical, Unnatural, Unnecessary, Unsafe, & Ineffective”
    If you are curious about the issue of water fluoridation, this is a great place to start.
    It doesn’t make sense to force Fluoride on people who do not wish to ingest it. Medicine should always be an opt-in measure, and with fluoridation, there is no way to opt out!


    Let us know how YOU feel about Fluoride in your water:

    Send us an email at info at ClearlyFiltered.com

    Posted by Asaiah Passwater
  • The Truth (and Dangers) About Fluoride In Your Water

    Fluoride and your drinking water (F-)

    It may seem like a harmless substance found on the labels of toothpaste, but the unfortunate truth is that Fluoride may not be as harmless as once perceived. Recent scientific evidence is suggesting that there are numerous health consequences for Fluoride exposure and ingestion.


    In case you did not know, the drinking water supply in the United States demands that the tap water contain a minimum level of Fluoride according to their standard. However, this so called “cavity-preventing” substance is now being seen by many in the medical community as a carcinogen with serious health implications.

    FluoridePoisonLabel(Fluoride Warning Label)

    Declared a dental-decay preventative measure, Fluoride is added to the water supply that provides the tap water piped directly into your home that you and your family drink from every day. And the scary part is that you have no say in the matter, it is done involuntarily and the levels at which Fluoride is in the water are considered by many to be dangerous.


    The National Academy of Sciences reported that a condition called severe fluorosis, a disorder caused by the intake of too much fluoride, can occur at just 2 parts per million. Now take a second and think of how much water you drink, and how much you brush your teeth and you can start to get a sense of your own Fluoride exposure levels. The problem with water fluoridation is that it is in addition to all of the other sources of Fluoride we are exposed to on a daily basis. See the image below for some of the more common sources:

    Fluoride Sources

    The truth of the matter is that most of the water you drink does not even come into contact with your teeth. So the idea that it’s primary reason for being in the water supply is for tooth health appears to be mis-information, or according to some critics, propaganda. Fluoride as a topical treatment such as with toothpaste may be a good idea, however the inclusion of it in our drinking water does not make sense.


    Do not let yourself be fooled into thinking that outspoken anti-fluoride activists are against healthy teeth. In fact, it is quite the opposite, the people fighting to stop the involuntary fluoridation of our water supplies are seriously concerned about this substance and the effects it can have on each of us, including the effects on our teeth.


    So what can I do about it? One might ask…


    The first step is to start filtering out the fluoride from your tap water. We have found the easiest way to do this is to get our ClearlyFiltered Water Pitcher (available by clicking here: http://www.clearlyfiltered.com/products/clean-water-pitcher) and protect yourself against this potentially harmful chemical additive.


    For more information about how to keep you and your family safe, send us an email at Info@clearlyfiltered.com or give us a call at 1-877-876-2740

    Posted by Asaiah Passwater
  • Does your Filter Remove TDS? If No, Then Why?

    We get this question often and I hope I can help explain your TDS meter’s Parts Per Million or “ppm” readings. 

    Our filters utilize a patented Ionic-Adsorption micro-filtration process that features a 2.0micron pore size.

    This allows us to have the Highest Contaminant Reduction in the industry!

    However, many customers are curious as to why our filters don’t reduce the Total Dissolved Solids, or “TDS” found in tap water.

    Here’s why:

    The TDS is not an accurate indication of water quality.

    Total Dissolved Solids aren’t linked with adverse health effects. In fact, the main component of TDS is: minerals (such as calcium, potassium, iron etc.). Higher TDS readings often indicate higher levels of the trace minerals in the water which is actually desirable.

    The best part about our product is that it is able to filter out the chemicals, disinfectants and heavy metals in ONE STEP but is also able to leave the healthy mineral content of the water in tact.

    Our filters are not designed to remove minerals such as other Reverse Osmosis or Distillation do.

    The recent popularity of inexpensive and portable TDS meters has now made testing one’s tap water fairly common practice. However, these devices really don’t tell the whole story, and most people are led to believe that high levels of TDS is bad when in fact, bottled mineral water will have readings in excess of 250ppm!

    So if you are testing your water with a TDS meter, know that your readings will vary, and that a TDS reading higher than the tap water is NOT an indication of a faulty filter.

    How can this be one might ask?

    As a by-product of our patented ionic-adsorption filtration process, the charge of water passing through the filter changes slightly. This can result in TDS readings HIGHER than the tap water itself. The TDS meters are sensitive to changes in positive (+) or negative (-) charges and a higher reading DOES NOT reflect a poor water quality. It actually indicates that the filter is working and doing it’s job to remove contaminants!

    1) One of the things the a TDS meter does is measure the conductivity (positive or negative charge) of the water. Our filters use an Ionic adsorption process leaving the water with a slightly positive charge. This will cause the meters to show a higher TDS reading when in reality nothing has been added to the water. In essence, it proves that the filter is working.

    2) If the filters haven’t been properly flushed before they test it, there can be some residual carbon from the filter that falls off. Our filters are made from a form of Activated Coconut Carbon and during shipping some of the carbon shakes off naturally which could result in a higher TDS reading. But the carbon we use is EPA approved and has NO Health effects whatsoever. 

    For more information about our filtration technology please visit us online at http://www.clearlyfiltered.com/pages/test-results

    Thanks for reaching out and we hope you continue to enjoy your ClearlyFiltered products!

    Posted by Asaiah Passwater
  • Is Brita Enough?

    The question we often get goes something like this: “What do Brita Filters actually do?” or “Are Brita products safe to use?”

    The tough answer to these questions are that No, Brita does not remove enough contaminants to be considered safe to use by our standards. These so called “Filters” are doing consumers a huge disservice by not providing water that is truly clean & safe to drink.

    But how can this be? One might ask. Brita is after all, sold in major retailers like Target and Bed Bath & Beyond. How could they not be filtering out the bad stuff?

    It’s a very legitimate question and one we’re thankful consumers are starting to ask. While both Brita industry of water filtration just as the ClearlyFiltered  products are, the similarities seem to stop there. The difference really is in the filter.

    You see, Brita’s products use a very simple, cost-effective carbon filter which they claim makes tap water “taste better” by “reducing” chlorine and not much else. You have to ask yourself, how much “Filtration technology” can they cram into a filter that is 4 for $9.99? Their filters must cost them mere pennies to make. And that means you sacrifice which contaminants you are willing to put up with all because of the economies of what you are willing to pay. If you buy a cheap filter, you are getting a cheap filter.

    Let me ask you, how much is the health of you and your family really worth to you?

    The problem with words like “filter,” “reduce” and “taste better” is they are intentionally vague, hence why companies like Brita use them to describe their products. They don’t mean much of anything but they sound really good. To illustrate my point: pouring water through a paper towel will “filter” it, but that doesn’t mean it’s been properly treated and ready to drink by any standard I’m aware of.

    This is where our ClearlyFiltered products really stand out. Our filters are actually classified as water purification products which means they adhere to a much higher standard for water quality set by the EPA.

    You can see in the chart below some of the main differences between ClearlyFiltered and the other leading brands.


    So whether you currently have a Brita pitcher, are buying replacement filters or are simply looking at the different options on the market we encourage you not to overlook the claims of each product very carefully. Sometimes it’s hard to tell the difference from actual claims and marketing spin. And as always, if you have any questions we’re just a click away!


    Posted by Asaiah Passwater