The question we often get goes something like this: “What do Brita Filters actually do?” or “Are Brita products safe to use?”

The tough answer to these questions are that No, Brita does not remove enough contaminants to be considered safe to use by our standards. These so called “Filters” are doing consumers a huge disservice by not providing water that is truly clean & safe to drink.

But how can this be? One might ask. Brita is after all, sold in major retailers like Target and Bed Bath & Beyond. How could they not be filtering out the bad stuff?

It’s a very legitimate question and one we’re thankful consumers are starting to ask. While both Brita industry of water filtration just as the ClearlyFiltered  products are, the similarities seem to stop there. The difference really is in the filter.

You see, Brita’s products use a very simple, cost-effective carbon filter which they claim makes tap water “taste better” by “reducing” chlorine and not much else. You have to ask yourself, how much “Filtration technology” can they cram into a filter that is 4 for $9.99? Their filters must cost them mere pennies to make. And that means you sacrifice which contaminants you are willing to put up with all because of the economies of what you are willing to pay. If you buy a cheap filter, you are getting a cheap filter.

Let me ask you, how much is the health of you and your family really worth to you?

The problem with words like “filter,” “reduce” and “taste better” is they are intentionally vague, hence why companies like Brita use them to describe their products. They don’t mean much of anything but they sound really good. To illustrate my point: pouring water through a paper towel will “filter” it, but that doesn’t mean it’s been properly treated and ready to drink by any standard I’m aware of.

This is where our ClearlyFiltered products really stand out. Our filters are actually classified as water purification products which means they adhere to a much higher standard for water quality set by the EPA.

You can see in the chart below some of the main differences between ClearlyFiltered and the other leading brands.


So whether you currently have a Brita pitcher, are buying replacement filters or are simply looking at the different options on the market we encourage you not to overlook the claims of each product very carefully. Sometimes it’s hard to tell the difference from actual claims and marketing spin. And as always, if you have any questions we’re just a click away!


  • Posted byAsaiah Passwater /


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