This week, we had the pleasure of hosting a Girl Scout troop in our headquarters here in Southern California. Among the various outdoor activities that Girl Scouts take part in during their tenure, they take one day indoors to learn about new and emerging technologies. And Troop 4390 chose to take a tour of Clearly Filtered to learn about our Affinity Filtration technology. (We were equally curious about the addictive technology they use in their Thin Mint cookies, but they were sworn to secrecy).
We were excited to show them how our filters work, but we did not anticipate the momentous excitement a dozen 8-year-old girls had in learning about water filtration. We were pleasantly surprised.
We did not anticipate the momentous excitement a dozen 8-year-old girls had in learning about water filtration. We were pleasantly surprised.
Our time together started with a quick tour of our offices led by none other than our Founder and President, Asaiah Passwater. He answered questions and introduced them to Mark, our Shipping Manager and they explained how important it is to deliver packages to our customers quickly, efficiently, and securely.
(Pictured: Will R. doing a filter demonstration for Girl Scout troop 4390)
Then came the main event! These girls were very bright, but our filtration technology is complex. We wanted to find a way to explain how our Affinity® technology isn't just a physical barrier like a wall, but is actually a chemical bonding process called ionic absorption that targets and binds to the ionic signature of over 220 different contaminants. The result is clean and safe water (plus minerals) without any nasty chemicals or contaminants. Then, we thought to ourselves, what better way to show them than to compare our filter with the most common water filter brand, Brita!
So first, we had a hands-on activity to illustrate the process of removing contaminants from water. They gathered around our conference table that had been covered with different colors and sizes of paper clips. Then each scout was given a magnet and told to gather as many clips as possible. They did so zealously and realized that the magnet was binding to the small bits of metal as they passed by them. We explained that this is exactly how our filter works as well. As water passes through our filter it uses ions to bind to the contaminants and keep them out of the water you drink.
We explained that this is exactly how our filter works as well. As water passes through our filter it uses ions to bind to the contaminants and keep them out of the water you drink.
To drive the point home we put it into practice. Each scout put one drop of red food dye into a container full of tap water. The container was then stirred and poured into a Brita pitcher and Clearly Filtered pitcher. As the densely red water passed through each of the two filters the difference in the resulting water was clear even to these curious 8-year-olds. After a minute or two of discussing the results amongst themselves, we asked them which water they would rather drink. The answer was a unanimous and resounding point, yell, or scream in favor of Clearly Filtered.
Here is the red food dye example we recreated in our office with Troop 4390.
It was a great day to spend time with the youth of our local community. We consider ourselves fortunate to be able to share a little bit of our water filtration knowledge with such passionate and bright young women. (And since they came empty handed, we remain curious about their Thin Mint cookies).