Advanced filters
that set a new standard
Peace Of Mind
Upgrade today to get complete confidence in your water.
Why Clearly Filtered





Unlike typical filter technologies, Affinity Technology uses a dual-filtration approach that can remove up to 99.9% of 365+ contaminants. That's more contaminants and a higher level of removal than any other water filter on the market.

Fluoride, the same ingredient found in toothpaste, is a chemical that gets added to the tap water supply. It is added with the purpose of reducing cavities and maintaining good teeth. But the question remains whether it is healthy to swallow fluoride versus just applying it to your teeth and spitting it out.
Bone disease, pain and tenderness of the bones, mottled teeth, discoloration, dental fluorosis (a condition that shows up as white or brown stains on the surface of teeth and that causes permanent damage to the enamel)

Lead leaches into drinking water when the pipes that carry water to your home begin to break down and corrode due to old age. While no amount of lead is safe for ingestion, tap water is still allowed to contain low levels under federal regulations.
Behavior and learning problems, lower IQ and hyperactivity, slowed growth, hearing problems, anemia, increased blood pressure, decreased kidney function, reproductive problems

Chromium-6, also called hexavalent chromium, is a known carcinogen found in tap water (and was the subject of the movie Erin Brokovich). Despite that it has ties to cancer and affects the drinking water of 200 million Americans, there is no government regulation for chromium-6.
Increased cancer risk (even at extremely low levels), liver damage, reproductive problems, developmental harm

Polyfluoroalkyl substances (PFAS & PFOA) are a group of man-made chemicals widely used in nonstick cookware. PFAS also end up in tap water and are particularly dangerous because they accumulate in the body over time and are also referred to as "forever chemicals".
Increased cholesterol levels, effect on infant birth weights, effects on the immune system, cancer, thyroid hormone disruption

Glyphosate (RoundUp®), is one of the most widely used herbicides. This controversial chemical shows up in tap water as a result of runoff from excessive herbicide use and overuse and has been linked to cancer in more than 13,000 lawsuits.
Kidney problems, reproductive difficulties, declared as “probably carcinogenic to humans” by the World Health Organization’s International Agency for Research on Cancer

Microplastics are tiny particles of plastic that are mostly invisible to the naked eye. These particles are present in 94% of drinking water supplies across the US, but they are not yet regulated.
The health effects of microplastics are still unknown. However, the chemicals used to make plastic have been linked to cancer and numerous other illnesses. Microplastics also absorb other toxic substances and bacteria, which are then released back into the body.



