• Is a Filtered Showerhead Even Necessary?

    Many of customers are constantly asking what are the benefits of adding a filtered showerhead to your homes filtration arsenal. Studies found that filtering your shower’s water likely aids your health more than the tap water filter on your kitchen faucet.

    While you’re scrubbing, cleansing, and exfoliating dirt and bacteria off your body, your shower head is actually spraying you with water laden with chemicals and creating steam that can be even more dangerous. This can cause an array of health problems, from skin dryness and irritation, to life-threatening diseases.

    Basically, without a filter you are exposing your bodies largest organ (your skin) to the same chemicals and contaminants that are found in your drinking water. Through absorption and inhalation, you body may be taking on more chemicals through your daily showers than through your drinking.

    Here’s an overview of the risks, demonstrated by medical science, the benefits of shower head water filters and if they are really necessary for every household.

    1. Sickening Bacteria Grow In Showerheads 

    You probably don’t even think of what is actually coming out of your shower head when you turn on the water and start lathering your loofah. But Biology Professor Norman Pace of the University of Colorado claims that even if you shower by yourself, you’re not alone: millions of microorganisms and bacteria are piled up inside your unfiltered shower head, ready do rain down on you the minute you turn the faucet handle.

    Pace lead a study in which 50 showerheads from across the country were tested to see how much gunk or sediment (what they called biofilm) was building up inside and what exactly was crawling around in that sediment.

    • His study concluded that 60% of the shower heads tested contained bacteria and microorganisms, the most prevalent being Mycobacterium avium, a pathogen that can cause pulmonary disease. The New York Times even reports about carcinogenic bacteria sprouting in your shower head.

    It seems like this is all you need to hear before you decide that you need a shower filter, but the benefits of installing one reach far beyond gross showerhead goo.


    2. Filtered Showers Make Both Your Skin and Hair Healthier

    There are some pretty convincing cosmetic reasons for getting a shower head filter. The problem with having even trace amounts of chlorine in your shower water is that it bonds to the skin and hair, removing moisture and disrupting the balance of necessary, helpful bacteria that resides on your body. 

    • This can result in dry, irritated skin. It can also contribute to premature signs of aging, such as discoloration and wrinkles. A shower filter neutralizes the chemicals, leaving your skin with a natural softness and luster that is noticeable the very first time you use it. Do you suffer from red, itchy skin after showering? A filter may help you out.
    • The same goes for your hair. Chlorine strips the natural oils that moisturize hair follicles and leaves you with dry, frizzy hair and a scaly, irritated scalp. Shower filters can restore your hair’s natural shine and texture, taming frizz and increasing elasticity. You wouldn’t be the first who got their youthful, soft glossy hair back. Plus, you’ll save money because you will no longer need to buy expensive conditioners, hot oil treatments, or trips to the hair salon for expensive coloring treatments. We have had multiple customers claim that they do not need to treat their scalp or even are keeping color in their hair for longer after switching to a filtered showerhead.  
    • Chlorinated water speeds the aging process. Some studies show similar effects as to those from extensive sun exposure. EPA states the damage of chlorine like this: “chlorine byproducts trigger the production of free radicals in the body, causing cell damage, and are highly carcinogenic”.

    People who switched to using a shower filter note that “the very first time you shower you can feel the difference in your hair and skin”. In other words, shower head filters make you look younger.


    3. More Chlorine Enters Your Body Via Inhalation While Showering Than Through Drinking Tap Water

    The chemical chlorine, used by water treatment facilities, reduces pathogenic bacteria in our water yet it’s byproducts are hazardous to our health. When chlorine reacts with organic matter in water it forms disinfectant byproducts, aka trihalomethanes (THMs) one of which is the cancer-causing chloroform.

    It is often claimed that, when showering (especially in warm or hot water) your pores open which leads to increased dermal absorption of toxic substances such as chlorine and its byproducts. By taking a shower without a water filter, you are even more susceptible to chlorine and chloramine than by merely drinking unfiltered water

    Science News reported that researchers found increases in chloroform in study participants’ lungs of about 2.7ppb after a 10-minute shower. Combined with warm water opening pores, skin absorption and lung inhalation during a 10-minute shower showed to be greater than the amount that would be ingested by drinking 8 glasses of the same water.

    Also, besides chlorine and chloroform there are other airborne chemicals that may be absorbed by open pores while showering. Generally, skin absorption and inhalation causes the chemicals to travel directly to the blood stream, contaminating your body quickly and causing irreparable damage.

    • A 1992 report by the American Journal of Public Health links a 15% to 35% increase in certain types of cancer among people who consume chlorinated water. This report also points out that much of these health risks were due to showering in chlorinated water.
    • What’s more is that the shower is the single biggest source of releasing water contaminants to the air of the home. When you shower, the chemicals present in the water vaporize at a much faster rate than the water itself. This creates VOC gases that contain much higher concentrations of the chemicals than the actual water. Such concentrations are thought to be 10 to 30 times higher.

    A recent EPA report notes, “Virtually every home in America has a detectable level of chloroform gas in the air due to chlorine and showering.”

    Even though study conclusions are sometimes inconclusive, the signs are clear. Chlorine and its byproducts are a cold hard fact and while showering you are exposed in two ways, dermal and via inhalation. So aside from the more aesthetic changes in your skin and hair, a quality shower filter helps protect your body on the inside.


    4. Chlorinated showers may be risky for pregnant women

    For women who are pregnant, a shower filter is vital in reducing chlorine exposure that may not only put the mother’s health at risk, but the unborn child as well.

    • A study conducted by a team in England determined that women who drank or took showers in unfiltered water laced with chlorine and chloramine contamination resulted in various complications with the pregnancy, including spontaneous abortions, stillbirth, low birth weight, premature delivery, and a spectrum of birth defects ranging from nerve damage to weak hearts.

    Real conclusions can not be drawn from the limited studies, especially not since no studies specifically on the effects of showering in relation to pregnancy have been done. Considering the other health hazards it may be wise to be better safe than sorry though.


    5. Cleaner Showers and Shower Glass

    One of the most noticeable occurrences of unfiltered showers is the the prevalence of water marks or sediment that collects on the shower glass or walls of the shower.  This is proof of the various chemicals and contaminants that are being shot out of the showerhead. Using a filtered showerhead will drastically decrease, if not completely eliminate, the water streaks you might find in your shower. It gives you peace-of-mind that the filter is working and makes it so that you do not need to be cleaning the hard-to-remove grime and water marks from your shower as often.  

    A cleaner shower is always an extra plus to the reason to filter your shower water!



    What Clearly Filtered Showerhead Is Right For You?

    As we strive to provide the highest quality filtered showerheads on the market, we also want to provide a showerhead that is aesthetically pleasing. Many filtered showerheads do not convey a sleek and stylistic design. Clearly Filtered offers two showerheads that both visually hide the fact that they are filtered products, offer many customizable water settings, and will not break the bank.

    Clearly Filtered Fixed ShowerheadFixed Showerhead - $69.95

            • 7 setting filtered Shower Head removes Chlorine, Odors, Dirt and Sediment for healthier and smoother hair and skin
            • Wide temperature operating range
            • Up to 95% removal of Chlorine
            • Fits most all homes and installs in minutes!



    Clearly Filtered Handheld ShowerheadHandheld Showerhead - $79.95

        • Handheld design and 7 different spray settings make this a fantastic choice to shower like royalty!
        • 5″ Chrome Head 72″ Hose with High-quality bracket
        • Each shower head comes equipped with a filter built-in that last on average for 3-4 months or 3,000 gallons.
        • Removes up to 95% of Chlorine
        • Fits most all homes and installs in minutes!



    How Do I Know When My Showerhead Filter Needs to be Replaced?

    Though it is nearly impossible to determine the exact amount of time that your showerhead filter will last, we always look towards how often the filter is being used and what type of contaminants do you find in your local tap water. Our general rule of thumb, as with most of the Clearly Filtered products is:

    Single person (or low use): change your filter every 4-6 months

    Couples (or medium use): change your filter every 3-4 months

    Families (or high use): change your filter every 2-3 months

    Through this above filter change equation we have seen the average filter change for our showerheads land around every 3.5 months. One unique feature with the showerheads is you are able to see the filtration work as the filters are clear. As you can see from the photo below, a filter after 3 months can look drastically different than the day you install it because of the Chlorine and other chemicals it is able to capture prior to exiting your showerhead.


    Do Clearly Filtered Showerheads Fit Any Shower Fitting?

    Clearly Filtered Showerheads fit any standard showerhead fitting. We have not come across any customers that our showerhead does not work for. As long as your shower is built to code and is standard you should have no issues installing one of the showerheads.


    Posted by Ryan Fair
  • Can Water Be Organic?

    We get this question often when talking to current and future customers. With the news lately of pesticides and herbicides entering water supplies at an alarming rate , we decided to break this question down a bit.


    What Makes Something Organic?


    In order for something to be scientifically organic (in the true sense of the definition) it must be alive, and therefore contain carbon. Because water is two hydrogen molecules and one oxygen molecule, by definition it is then an inorganic compound, and cannot be organic. In the US, under the National Organic Program (NOP) policy it is specifically stated that water cannot be certified organic. Of course this mainly pertains to bottled water options as those are likely the culprits of selling you the “organic”-labeled water.


    If you ask organic farmers, we can guarantee you’ll get a different answer. Many organic farmers are very weary of being downstream of non-organic farms because of waters ability to carry non-organic contaminants such as pesticides and herbicides, therefore making their crops void of the organic stamp once they use the tainted water.


    We think the classification of water as “organic” will soon be up for debate. Today’s consumers definition has taken a more “It is organic if it does not contain genetic modification and / or uses pesticides and herbicides” and soon water will need to be lumped into this thought process. It is all too common to find water with herbicides and pesticides in it, therefore deeming it inorganic as per the mainstream organic definition.


    But What About Your Tap Water? Can Your Tap Water Be Organic?


    We would bet that if you asked most people in the developed world where the source of their water was they would not be able to tell you. Is it a mountain stream, a desalination plant, a high-altitude reservoir, and underground aqueduct? Many people do not understand their water supply more than I pay the bill and assume the water coming from my faucets is clean and safe. But without knowing where your water comes from then also leads you to not understanding many of the chemicals that are in your water to start or added to the water to counteract the potential pollutants that are present at the source. We are the first to admit that many of the added chemicals are needed to provide palatable water but the key component of this is the THE WATER MUST BE FILTERED TO REMOVE THESE ADDED CONTAMINANTS BEFORE IT IS CONSUMED!


    Recent studies finding upwards of thousands of contaminants in the drinking water of many Americans, it’s safe to say that we should be thinking about our water source and the chemicals added to supposedly make it cleaner. With recent news of the Enviroment Protection Administration (EPA) removing regulations of harmful pesticides and herbicides that can be used on our food supply, it’s only a matter of time before it leaches into the water supply of many households. Because of lax regulations, it’s becoming harder and harder to understand the affects of


    Why Does Organic Water Matter?


    As we all know, water is the most essential element to survival and even furthermore, thriving. Without water we will not have anything to drink, crops to eat, animals to survive on, etc. The world as we know it would be done. Tainted or contaminated water is in some ways no better than no water at all. There are many contaminants that can be absorbed into water supplies that may be making you significantly less healthy. Many times the affects are not instant but more a silent killer. Build up of certain levels of some of these toxins over time have been found to lead to cancer and/or death. And keep in mind, this is your tap water, not a random stream in the middle of nowhere.


    Any time you have the chance to make your water healthier it is a good option to take that chance. Though water from your tap has been treated and filtered, there is a high likelihood that there are trace amounts of many contaminants still inn your water once it leaves your tap.


    On top of that, most filters only worry about the Chlorine, taste and odor (CTO) when determining the effectiveness of their filters. They want you to think you are receiving healthier water because they are making your water taste better. Stopping at taste is what gets you in trouble. Many of the harmful contaminants including many herbicides and pesticides, hormones, Chromium 6 and Fluoride all have no taste or smell. Wouldn’t you rather have those out of your water too?


    Tell us what you think about Organic Water. The last thing we want to do is have to call our water certified organic but because we remove 99.9% of herbicides and pesticides, one day we might get a chance to do just that.

    Posted by Ryan Fair
  • Fluoride: What You Need To Know

    Fluoride: What it is? And… Why do you want to filter it out? 

    Fluoride, Sodium Fluoride, Hydrofluorosilicic Acid
    EPA Limit: 4 parts per million
    EPA Secondary Limit: 2 parts per million
    Percentage of US Tap Water Affected: >75%
    Potential Health Effect(s): Bone disease, Pain and Tenderness of the Bones, Mottled Teeth, Discoloration, Dental Fluorosis

    Background: Fluoride is a chemical compound that is added to U.S. tap water for the purpose of preventing cavities from developing in teeth. The policy began in the 1940’s as Grand Rapids, MI became the first city to fluoridate their water supply with more cities following suit in the 1950’s. 

    Interesting Fact: the CDC considers water fluoridation to be one of the greatest health achievements of the 20th century. However, there are a growing number of citizens, scientists and professionals who have some serious concerns about adding Fluoride to the water. Concerns many of us here at ClearlyFiltered share. 

    The argument against Fluoride in the tap water goes something like this:
    Even if Fluoride works as claimed, we really shouldn’t be swallowing it.
        • You see, Fluoride is a key ingredient in almost every toothpaste and mouthwash on the market today. However, the difference is that those products are supposed to be applied directly to the teeth (topically), and then rinsed out. NOT CONSUMED. Actually, if you look at the backside of a tube of toothpaste it will even tell you “Contact Poison Control” or “Seek Immediate Medical Help if Swallowed”. Seems odd when you think it is the same substance being added to the tap water that we are supposed to drink 8 glasses of a day. Right?
    Fluoride toothpaste warning label
        Not everyone should get the same dose
              • When Fluoride is added to the tap water, it is essentially a mass distributed medication given for the prevention of cavities in teeth. However, that is a problem because it does not take into account the differences in the people drinking the water spiked with Fluoride. For example, take a newborn baby weighing in at 8 or 10 lbs, and compare them to an adult male who weighs 180+lbs. The idea that they would be prescribed the same dose seems strange or even dangerous doesn’t it?
              • That is exactly why medications come in different doses. Just like we have a “Children’s Tylenol” because not everyone should get the same concentration.
          Your particular dose actually depends on how much water you drink.
              • The more water you drink, the greater your Fluoride exposure.
          Your actual Fluoride content may be higher than what is recommended
              • In 2011 the Department of Health & Human Services lowered the recommended level of Fluoride to 0.7ppm. (up to 0.5 lower than previous levels).
              • However, the EPA is the agency that sets the limit on how much Fluoride can be in the tap water. And their action limit is much higher at 4.0ppm. That means there could be many times the “recommended” amount of Fluoride in your tap water and you wouldn’t even know it.
              • What they consider ‘acceptable’ may not be healthy to consume. Higher levels of Fluoride have actually been shown to cause Dental Fluorosis & Skeletal Fluorosis (meaning that it negatively affects the teeth by staining them and making bones more brittle).

            So we know that Fluoride can be a poison in your toothpaste, but is considered harmless in your tap water (regardless of how much water you actually drink). That being said, most of us still use toothpaste and mouthwash with Fluoride. It’s not that we think Fluoride is evil. We just don’t think it should be added to our tap water is all. That’s why we make filters to take it out. 

            If you’re looking at the mass market, the options for removing Fluoride are few. Brita, Pur and others you may find at your local retailers do not remove Fluoride. 

            The two most popular products for removing fluoride are the Clean Water Pitcher and a 3 Stage Under the Sink System. Both of these products have been tested and shown to virtually eliminate the Fluoride from the water. 

            By choosing the ClearlyFiltered you are taking control of your tap water and ensuring that you are drinking nothing but pure water and healthy minerals (with no extra additives). Think of it like the organic version of water. 
            Posted by Ryan Fair
          1. Gen 2 Clean Water Pitcher Filter

            Hi everyone!

            Asaiah here, president and founder of ClearlyFiltered and today I have a very special announcement.

            Today marks the launch of our All-New 2nd generation pitcher filter. That’s right, it’s here! After 18 months of testing, research & development it is my pleasure to introduce you to our “Gen 2 filter.” Starting March 17th, 2017, orders for pitchers and pitcher replacement filters will ship with Gen 2 filters. And for our VIP Customers, your subscriptions are automatically updated and you don't need to do a thing. 

            Here’s what you need to know:

            • COMPLETELY COMPATIBLE - Gen 2 filters are designed to fit your existing pitcher
            • SAME PRICE – New technology without raising the price
            • BPA FREE – 100% BPA Free materials like all of our products

            Clearly Filtered Gen 2 Pitcher Filter

            What’s new? As you can tell from the above image, a lot has been done to improve the filter. Here are some of the key changes you should know about:

            ALL-NEW FILTER INSIDE – The filter underwent a complete redesign that has allowed us to more than double the amount of our proprietary Fluoride Removal Media and Lead Removal Media
            IMPROVED FILTER PERFORMANCE Huge increases in performance on the contaminants that matter most like: Fluoride (98%), Lead (99%), Chromium-6 (99%), Arsenic (99%), Pharmaceutical Drugs (99%), Hormones (99%) & more!
            ALL-New Filter Testing – Independent testing shows the filter’s performance on over 180+ of the most harmful contaminants. Click HERE to see the full report
            New Flushing Tool – Completely redesigned with a lower profile for easier filter preparation (based on your recommendations)
            New Filter Gasket – New gasket design featuring SafeSeal technology to provide a secure connection and superior leak prevention
            New FILTER Screen – A screen has been added just before the filter to keep unwanted debris from clogging up the filter

            See how the Gen 2 filter stacks up against the competition in this comparison chart:

            Gen 2 Filter Comparison Chart

            We know how important the Pitcher Filter is to our customers; so getting it right was our #1 priority. I want to thank all of our customers who cared enough to fill out a survey, write us, email us, or call us with feedback on how to make the filter better. I want you all to know that WE LISTENED. And the Gen 2 filter is that much better because of your help. Thank you.

            A lot of work has gone on behind the scenes, here are some of what we think are some of the highlights (by the numbers):

            • 1,000+ The number of man-hours invested in the Gen 2 filter
            • 186 The total number of contaminants we tested for
            • 99.7% The average removal % for those 180+ contaminants
            • 50% The percent increase in contaminant removal media
            • 24 The number of filter prototypes made
            • 18 The number of months spent in Design, Research & Development
            • 12 The number of different tests performed on the filter
            • 0 The number of parts shared with the original filter

              Image of difference between filters

              Here is a special sneak peak of the filter to show what is underneath the cover. We put it next to our original filter (on the left) to show the difference between it and the Gen 2 filter (on the right).

              To see the all-new testing report for the Gen 2 filter, click HERE

              To be one of the very first to get your own Gen 2 filter, click HERE

              We are really proud of this new filter and think you will be too. As always, if you have questions we’d love to hear from you. We’re available 9am-4pm PST, Monday-Friday. Give us a call at 1-877-876-2740 or email us info@clearlyfiltered.com. We are happy to help!

              Posted by Asaiah Passwater
            • Top Tap Water Facts That Will Get You Thinking About Drinking Your Tap Water



              Posted by Ryan Fair